creating social media content in business

The world of social media is becoming more and more involved with the world of business, so how can your company make the most of it?

So you’ve taken the plunge and started incorporating social media into your business. It takes time, but it’s worth it for all the extra interest and traffic you’re getting…

Because obviously, anything that’s posted will be viewed and shared on social media multiple times, right? Unfortunately, that’s not quite the case. Social media can be very unpredictable in the responses you receive.

The good news is this might be due to something you’re not doing right. Why is this good news? Because it means you can change it using a few simple steps!

Don’t shy away from using emotional headlines

Headlines are hugely important to your online content because they’re the first thing your audience will read, which means it’s what decides whether they carry on reading or not.

Research suggests that emotional headlines get more attention. This doesn’t mean bringing your reader to tears – it just means something which gains a response. This can be a question (“How much sleep is too much sleep?”), a list (“10 ways to boost your energy fast!”) or even a ‘how-to’ guide (“How to create awesome content that’s social media friendly”) – don’t be afraid to be enthusiastic.

Make sure your content is easily shareable

When it comes to creating content, simplicity works. The content itself can be full of flair, but make sure it’s displayed in a clear way that’s easy to navigate, as this will make it more social media friendly. Relevant, engaging images also help boost the reaction you get from your content.

Another way to make your content more shareable is to make sure the social sharing buttons are in the right place. For most sites, this is the top-left corner. ‘Click to Tweet’ and similar buttons make it easy for audiences to get your content out there.

Create content which engages

Even if your content is well-displayed, has all the right buttons in all the right places and kicks off with an eye-catching headline, readers will only take notice and share your post if it’s actually worthwhile content.

Explore and discover your audience to find a writing style that suits, and then stick to it. Whether it’s funny, colloquial, professional, warm… just make sure it’s well written and easy to follow.

And don’t forget to complement your words with pictures! Take advantage of Facebook image previews and aim to include an image with most of your tweets. It’ll help them stand out from the crowd to the average Twitter scroller.

Learn what time is the best time to post

You might not think about it, but the reaction you get from a social media post can vary hugely depending on what time you post it. Obviously, sending out a tweet at 4am is unlikely to gain a huge initial response, but there’s more to it than that.

Most content is read in the mornings, with early morning and Saturday visitors being most likely to leave comments. Blog posts receive the most traffic around 11am, and Mondays and Tuesdays are the highest drivers of inbound traffic. Tweets tend to receive more retweets on a Sunday, but overall Monday has been found to be the best day to publish content.

So keep your content regular, especially across the Saturday-Tuesday half of the week.

A little expert help can make all the difference…

Mastering the ever-changing world of social media can be daunting, and sometimes it’s a task best handed over to the professionals. Outsourcing your content marketing saves you time for other things and ensures you’re getting good quality, engaging content every time that’s more likely to get a reaction.

For more information about expert content marketing outsourcing, get in touch with Clear Editorial right here.

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