Content creation might be important, but it can also feel confusing to get it right. That’s why we’ve created this handy checklist for you to use
If you’re a small business owner struggling to get your business known online, you might hear the phrase ‘content creation’ and groan. You know it’s important, but you can’t get your head around how to make it work to your advantage without it eating into all of your time. How do you know what online content best reflects your business? And how can you make sure people are actually reading it?
Fear not! We’re here with the ultimate content creation checklist. If you can tick your way through this article, you’re definitely on the right track.
Is it readable?
First and foremost you need to ask yourself: is the content I’m producing easy to read? Creating content for people to find is no good if the content itself isn’t simple to follow and gripping. So how do you make sure your stuff is going to be read?
Evidence suggests that most content should follow an ‘inverted pyramid’ format. This means that the majority of your hooks and points should come early on in your piece — there’s no point trying to hook your reader in two thirds of the way through your piece because they’re already invested by that point.
You should also use simple, accessible language and break your content up with relevant subheadings. No one wants to be faced with a block of complex text when looking for answers to their query.
Is it easy to find?
So your content is readable, great, but you also want to make sure people can find it to read it. This is where SEO (or Search Engine Optimisation) comes in. You can read more about SEO here, but essentially it refers to including relevant key words throughout your content that people are likely to type in search engines. This will put your content higher up on the search results for that term.
Try to find terms that a fair amount of people will search for, but which aren’t so general that there’ll be thousands of other results for the same thing. It’s particularly important you include your key words in the headings of your content and in the alt tags of any images you use.
Does it have a call to action?
Making content that’s readable and findable are your two biggest concerns, but what other factors can you consider? The best content contains a call to action, which can be anything from an invitation to share it to a place for readers to leave comments. You should also include links throughout the other content you’ve produced.
Is it understandable?
This ties in with the readability aspect, but making your content understandable is important enough to consider as a standalone factor. Whatever content you produce should include at least a short introduction to outline what you’re going to talk about and what promises you’re going to fulfil (i.e. ‘5 ways to…’) so that readers know what they’re in for. Aim to write content that sounds like you’re describing the subject matter in conversation with the reader, and you should probably avoid being too salesy.
If you’re finding it particularly hard to get your point across, you may not be using the right format for what you’re trying to say. Think about whether an infographic or video might suit your content better.
Is it shareable?
Last but not least, all the best content is easily shared. How else do you expect people to let others know about your business? This can be as simple as including social media buttons on the site and sharing the content on your own social media profiles.
If all this sounds like too much to handle, you can always outsource your content marketing to experts and save yourself more time for the tasks you want to do
For expert help and support in your business’s content marketing, contact Clear Editorial today. You can leave us an enquiry here.