Prepare for mobile domination by writing for the small screen

By 20th January 2015 Uncategorised No Comments

Mobile technology is taking over. That’s a fact. At last count a third of online browsing took place on mobile devices such as smartphones and tablets – those with a smaller screen than your typical desktop computer. And that figure is increasing daily.

The result: a different reading experience and a new perspective.

According to the latest eye-tracking data, our online habits are becoming ever more erratic and our attention spans are decreasing. After all, there are a thousand other networks, web pages and emails vying for our attention.

Only the fittest can survive online, and that means becoming ever-more agile and dynamic with your web content. Here’s a short guide to getting your web presence mobile-friendly.

  • Write less and make your copy slimline.Aim for a 50 per cent cut and make the text bigger and easier to read.


  • Use shorter words.Big words aren’t big or clever – especially when they leave you with less site traffic and a ballooning bounce rate. Keep thing succinct and to the point – including your syllable count.


  • Make copy scanner friendly. Make it easier for readers to find what they want by making your text scannable. From headings to subject lines, straplines to bold text, playing around with the visual feel of your copy can make it many times more engaging and appealing.


  • Avoid the hype.Unless you are writing an advert it’s best not to write like you are. Build trust and make your writing inclusive. Welcome readers in and entice them – don’t speak at them and expect them to be impressed when you aren’t making them feel special. A quick way to do this is expel flowery adjectives from your vocabulary.
  • Use images.The brain is capable of limited parallel processing. This means that it can look at a picture and think about some text at the same time. By embracing the power of imagery you can set a mood or provoke a response from your reader. Don’t just jump to the first stock image you come across.


  • Good headlines are the key. Think of a headline as the invitation to a party – but you only have a sentence to make people want to come. Piquing curiosity and appealing to readers’ needs is one of the best ways to di this rather than vague, poetic titles. Try using ‘How to…’ and ‘10 tips for…’