As one of the world’s most widely-used social platforms, understanding the power of Twitter can help you use it effectively for your business
In recent years, Twitter has become one of the defining factors when it comes to shaping our cultural consciousness, but it can also be an important space for brands to get noticed and spark engagement. Read below to find the latest Twitter numbers and see for yourself just how important this social platform can be for small and medium businesses.
Twitter, in numbers
Every month, 326 million people use Twitter. Though this sounds impressive, data from Pew Research shows it’s actually 9 million fewer users than mid-2018.
However, daily Twitter users are increasing by 9% every day, according to Recode.
500 million tweets are sent out every day, according to Twitter, which is the equivalent of 5,787 tweets every second.
80% of Twitter users are not from the US, and the platform operates in 33 languages.
Believe it or not, Twitter didn’t have its first profitable quarter until Q3 2017, when it made $91 million.
24% of US adults use Twitter. Users tend to be in urban areas, well-educated and have reasonably high incomes, according to Pew Research.
Statista states that only 6% of teenagers consider Twitter to be the most important social platform, while Snapchat and Instagram reign supreme. However, 45% of 18-25 year olds use Twitter regularly.
The most popular emoji in 2018 was the laugh-cry face, followed by heart-eyes, cry-cry and the red heart.
People are 31% more likely to remember what they saw on Twitter compared to normal web browsing.
Twitter is expected to grow 1% throughout 2019 according to Emarketer. Most new users will be over 25.
Pew Research states that 71% of Twitter users get their news from there, reflecting how immediate and up-to-the-minute the platform is.
Twitter is the number one platform for celebrities, particularly government leaders and political figures. It should also come as no surprise to learn that Twitter is politically polarised, making for plenty of heated engagement.
Twitter is one of the most popular platforms with brands too. In fact, 75% of B2B businesses market themselves on Twitter, according to Statista.
Statista also reports that 65% of B2C businesses market on Twitter, too, meaning it outranks YouTube, Snapchat, Pinterest and Instagram. However, Facebook remains the most popular platform for brands with 97% (B2C) and 89% (B2B) marketing there.
Only 3% of customers @ a business when they complain about it, according to Edison Research. This means brands need to do extra legwork to find out what their audience is really saying about them.
Customer service is a key reason to build a business presence on Twitter. 85% of SMEs say they need to be on Twitter for customer service.
40% of Twitter users say they have made a purchase due to an influencer’s tweet, according to Twitter itself. Shout outs from the right voice can make a huge difference.
Between October 2017 and October 2018, Twitter posted a 50% increase in ad engagements. What’s more, the same period also saw a 14% decline in cost per engagement, meaning now is the time to invest in ad space.
Twitter ads are 11% more effective than TV ads during live events, according to a NeuroInsight study.
Brands tweeted an average of 122 times a month in 2018, according to Statista. This equates to 4 tweets a day on average.
A tweet will get half its interactions within the first half hour. Tweets with a GIF receive 55% more engagement.
Twitter is most active at 3pm on weekdays – a.k.a. the afternoon slump.
93% of Twitter videos are viewed on mobile, and Tweets with videos attract 10x as much engagement.