Here’s the stuff you should be writing to keep your customers engaged
Regularly updating your business blog is a great way to keep your customers interested and engaged. It shows that you’re actually paying attention to your industry, care about sharing knowledge with your customers and are available should they have an online enquiry to share.
But it can be difficult to know what kind of posts are going to resonate with your audience and which ones aren’t. The success rate of your blog posts might seem random, but in reality there are a large number of factors involved, from the time of posting to the title you use.
Over time, you might find it increasingly difficult to come up with an original and engaging flow of content to keep your business up to date. Luckily, we’re here to help.
These are five types of content which can help to spice up your business posts.
Original research is a great addition to any blog, because it shows that you’ve put a serious amount of effort into your content. Research takes time, effort, analysis and investment, but the rewards are in-depth, valuable and unique findings which are much more likely to gain attention.
Original research helps to boost traffic and social shares, and provide greater opportunity for leads, backlinks and new subscribers. Other brands in your industry will likely turn to your research for use in their own content, giving it a nice long shelf life.
Roundup posts are always a safe bet. People love numbered list as it allows them to read the content word for word or simply skin through it at their discretion. Heck, you’re reading a roundup post now.
But it’s important to make sure your roundups are unique. You don’t want to be saying the same old things that have been said about your industry a thousand times before, so try to think outside the box and don’t be afraid to be a little more niche with your lists.
Content that shows your brand as a thought leader is any blog post which displays your authority, expertise and originality in your industry. It will often involve an original concept or stance you’ve developed, which you can then show using examples and definitions.
Thought leadership content sets you apart from the rest of your industry. It stops you from simply saying the same thing as everyone else, and allows your content to be a big fish in a small pond.
Being imaginative is key to running a successful blog. You might be tempted to take your cue from what other blogs are doing, but every once in a while it’s good to spend time thinking of some truly original content ideas. You can still take inspiration from what’s out there, but consider offering a different spin or view on a topic.
These are ideas that you’ve come up with, cultivated and crafted into a truly unique piece of content.
Case studies and success stories
Case studies are a great way to be a bit sneaky with your content. Because it looks like you’re doing the selfless act of celebrating an individual’s success, but you’re actually tooting your own horn about how your brand has helped people.
These types of posts are great for showing the tangible value of what you have to offer, as well as showing how your business has grown and improved over time.