Nowadays, it’s impossible for companies to reach their true potential without a little help from the world wide web
Running a business is no part-time gig. From sorting out finances to looking after team members to communicating with clients, there is a seemingly endless to-do list at all times. And for many entrepreneurs, boosting your business’s online presence through social media, blog content and SEO is just one thing too many.
But SEO — or search engine optimisation — is hugely important across all industries in today’s business culture. The content and services you offer online is a significant part of your business as a whole, and more and more consumers are using the internet as their first port of call when selecting brands and organisations.
Thankfully, introducing SEO into your business isn’t as complicated as it sounds. Here are five simple ways to get started.
Find your keywords
Using keywords in your site copy and blog content remains one of the most important aspects of SEO, but finding the right keywords is the vital first step.
You don’t want to be too general in your choices, but you also want to select phrases people are actually searching for. ‘Healthy food’ might be a hugely popular key phrase, but it’s also going to set you up against plenty of fierce competition, so try to choose something more specific. One good tip is to localise your keywords by adding geographical areas, or opt for longer tail keywords that are less competitive.
Post relevant content
The word ‘relevant’ is subjective, but the best way to look at it is content which serves your customers needs. Try to create a good mix of content on your blog: some stuff about your business specifically, some wider industry news, some helpful guides and tips in your area of expertise, some lighter content and countdowns, and some longer, more in-depth pieces.
Look at what your audience is reacting to and see whether you can gain any insight from this. What do your customers actually want to see?
Add image alt tags
Alt tags are used to tell Google what the image on a page is. These descriptions don’t show up on the actual site, but work behind the scenes to boost the relevance of your page for the keywords you’ve chosen.
Use alt tags which accurately describe the images you’re using while also taking your keywords into account. You want to choose images which are relevant to the page topic, so bringing these two factors together shouldn’t be difficult.
Create a sitemap
Sitemaps are pretty straightforward to introduce onto your website, and the benefits can be significant. For one thing, sitemaps make it easier for customers to navigate your website fully. What’s more, sitemaps allow search engines to better analyse each page. This increases your chances of being one of Google’s finds when a searcher types a keyword into the search bar.
Use internal linking
A big part of SEO is proving to Google that you’re providing a positive customer experience, and one way to do this is by increasing your internal linking.
This will make it easier for readers to move from page to page on your website, and will show Google that your content is interesting and relevant because people are spending time exploring your site.