What precautions should you take before pursuing your content marketing strategy with an agency and outsourcing your blogging?
Content marketing is a big deal for businesses today. But there’s no shame in admitting that a company does not possess the in-house expertise to get a content strategy off the ground. In fact, making a team member put time aside to populate your blog or regularly supply fresh content can be counter-productive if they are more skilled in other disciplines.
Instead, bringing in the right kind of expertise can be a cost effective and a higher quality solution in the long term. But this is only true if the outsourcing company you choose is a good fit for your business. You need to make sure you make the right choice, and here’s how.
Check their online presence
Outsourcing often deals with company aspects such as content marketing and social media – online factors that are becoming hugely important but can be difficult to keep up with by yourself.
If you’re looking for an outsourcing company to handle your online presence, make sure they can handle their own first. Do they have a website? Does it have an up to date blog? Are they on social media platforms? LinkedIn is a great way of exploring a company’s credentials displayed for all to see.
Ask for samples of previous work
If you’re looking to outsource time-consuming tasks like content creation, the most important question you need to answer is whether the company you’re considering actually produces good content. Have a look at some of their previous work and see if it fits with the kind of thing you’re looking for. Is it well written? Easy-to-read? Have they worked with companies similar to yours, or have they worked with a wide variety of businesses and proven they can take on pretty much anything?
Check their track record
The actions of a company are usually a lot more telling than what they have to say about themselves. Look at past clients and even speak to them if you want to – ask them if the company you’re considering did a good job for them. Was the work delivered on time? Was it of a high standard?
Look beyond the clients the company has listed on their bid to work with you. A little online digging can tell you almost every client a company has worked with, so you get the whole picture and see if all the other businesses were satisfied with their choice of content marketing.
Take note of infrastructure
If you are ready to take the leap and outsource blogging activity, you want to know that the agency has the capacity to keep up with your business. For that, you’ll need to make sure they have all the right tools and a team in place. You don’t want to take on a company that looks great, only for them to constantly miss deadlines and disappoint due to ‘technical issues.’
Assess their communication
Communication with your outsourcing company is vital because you need the content they create to reflect your business accurately. If you find yourself struggling to get in touch or get questions answered, it might be an indicator of an ongoing problem.
Use this list as a guide but – as with most things in business – you’ll know what feels right for you. Trust your gut and do the necessary research to make outsourcing benefit your business.
Are you looking to outsource your blogging activity? Why not get in touch with the team here at Clear Editorial. We work to create a strong online presence for businesses that lack the time or resources to keep up to date themselves.
Ready to outsource? Contact us today!