When running a business, time is of the essence and social media sure takes up a lot of it!
In today’s business world, social media is vital — but let’s not pretend that it’s not also extremely time consuming. So how can you save time and effort whilst still creating amazing content to post?
1. Set up alerts!
One of the first things you can do to save you some time on social media is to set up alerts for new online content that links to what your business does. If your business specialises in healthy eating, use tools like Flipboard or Google Alerts to receive notifications for recently published healthy eating content. This will save you time thinking of things to post as you can get inspiration from these articles or even just share them on your accounts.
2. Create a backlog!
When you do find yourself with some free time to spend on social media, use it to create a backlog of content you can refer to in your busier moments. Every time you have an idea for a post, jot it down so you don’t forget it. Ideally, you shouldn’t have to create new content every time you post.
3. Make a schedule!
With a backlog of content to refer to, you can start scheduling posts to save you time having to manually post every day. Schedules are the better alternative to putting up fifteen posts in the space of twenty minutes and then not posting again for a week. By creating a schedule, you save yourself time and effort AND make your social media profiles appear more active and consistent.
Certain platforms like Facebook will let you schedule through their site, and for others there are outside tools available such as Gramblr for Instagram.
4. Choose your platform!
Think of social media platforms as different makes of car: some are faster-paced than others, some are more economical to use, and they all require the right fuel to get them moving. No two social media sites are the same. On Twitter, businesses generally need to post multiple tweets a day to get noticed, whilst on LinkedIn or Facebook you can get away with three or four posts a week.
Audiences are different for each platform, too, so choose the one that suits your business. Instagram and Snapchat have younger demographics than Twitter and Facebook, for example. How down with the kids is your business?
5. Engage your customers!
If you want your business to find success on social media then you need to set some time aside to get to know your target audience. This will save you time and effort in the future when it comes to thinking of appropriate content. But it’s not enough just to know your audience, you need to talk to them! (Note that we didn’t say talk AT them – a common problem for businesses trying to have a presence online.) Reply to comments, praises, queries and complaints with a personal touch, and get to know your most loyal clients.
7. Ask for help!
If you’re still running out of time for creating social media content, ask someone else to do it. There are options for how to do this effectively: you can designate an individual or team within your business to take care of the social side of things, or you can outsource the task to experts. Outsourcing allows you to ask for help if and when you need it, guaranteeing quality copy devised by experts in getting businesses noticed online.
At Clear Editorial we provide social media marketing support alongside services such as blog writing, SEO copywriting, E-marketing and web design. Contact us today to find out what we could do for your business.