Here’s how to take your marketing to the next level and get your business noticed from the offset in 2022
2022 marks not just the start of another year, but the third consecutive year in which COVID-19 is dominating people’s minds and buying habits. That means businesses need to be both smart and sensitive when it comes to marketing their brand, and we’re here to help you navigate the new year minefield. Here are 4 marketing resolutions to take with you in 2022.
Brighten up your customers’ January
While January is often hailed as the month of fresh starts, it’s actually a pretty miserable time of year for a lot of us. The festivities are over, real-life commitments come back into the fray, and on top of that, it’s cold, dark and generally pretty dreary. So as an exciting brand starting the new year with a bang, it’s your job to give your customers something to get excited about this January.
There are several ways to do this, from incentives and loyalty schemes to price reductions and free gifts for VIP customers. You can also join the thousands of businesses offering significant savings in January to meet people’s post-Christmas budget constraints. Reaching out with good news is a strong way to start your 2022 customer relations off on the right foot.
Refresh your social media
The start of a new year is a great time to take a closer look at your social media profiles and posts, and give them a refresh. Look at your branding with fresh eyes and consider how you can make people stop and take notice, while also staying recognisably you.
Look back at your social media activity from 2021 and assess what worked, and what didn’t. This will give you a clearer idea of what your social media audiences want to see from your brand, giving you a more informed sense of your business as you prep your posts for the new year.
Be interactive
Marketing isn’t about standing on a soapbox and talking about what makes your business so great. Or, at least, it’s not all about that. A big part of effective marketing is letting your customers know that you care about them and value their thoughts, which is why interactive content is a fantastic asset for any brand.
From creating social media quizzes to offering incentives for feedback and testimonials, showing your customers that what they have to say is important is a key step to creating long-term loyalty around your brand. And this only gets stronger when you show that you’re making changes based on the feedback you’re getting.
Capture the zeitgeist
Before you fall into the usual new year marketing traps (cough, cough: ‘new year, new you’), think about what it is that your customers really want to see. There are certain popular January topics that never go out of style, such as the push to be healthier, to be more organised, and to save money, but there are also more recent initiatives, such as the insanely popular Veganuary movement.
And then there’s the ongoing COVID-19 pandemic, which has taught many brands the importance of being human and compassionate in their marketing, rather than all about selling. On the whole, the public is tired and nervous about what’s to come, so what can your business do to offer them some much-needed comfort? Find your niche and get it out there.
Need help with your digital marketing in 2022? Get in touch with the team here at Clear Editorial. Contact us.