Your website, social media platforms, blogs and newsletters require one thing – good content. ‘Good content’ is a vague term when you want real results for your business but follow these tips and things will soon become clearer.
- Make information your priority. Make your main point the first information readers seeor they may never get to it. It’s widely known that you have four secondsto catch someone’s attention or they will click on.
- Highlight important information. Make key words and phrases noticeableby making the text bold. Make headings stand out. Emphasis helps readers decide if you are giving them what they want, and ithelps them scan.
- Use clear jargon-free language.
You might have written: ‘The company has commenced a period of formal consultation on its proposals to establish two new amalgamated branches.’
Consider saying: ‘The company is considering the proposal for opening two combined stores.’
- Shorten paragraphs and let copy breathe. Learn how writing and design work together. Make sure you have one paragraph per idea and a balance of text and images.
The design of each page deserves extra thought.
- Quality and quantity aren’t mutually exclusive. Don’t duplicate words to build up your content. Readers abandon ship if their time might be wasted.
If you write an article on ‘How to find a good website designer,’ your article a couple weeks later on ‘How to avoid bad website designers’ must contain new information.
- Target readers not SEO – but avoid Google faux pas. You want to stock your website and blog with great words for the search engines. But you should be focusing 90% of your efforts on readers in reality. Great content that is engaged with will reap greater rewards than a few repeated keyword references.
- Let images say it for you. Say your small business offers storage solutions. Don’t describe how you organize items on shelves and in boxes. Replace those words with a before and after photo of your work.
- Check grammar over and over again. It seems like common sense, but check your copy again. Misspelled words are both a turn-off for customers and a no-no for SEO. It doesn’t take long to check through your work or get a second pair of eyes on what you’ve written. It’s a small price to pay for appearing more professional.
- Make titles honest. The easiest way to lose a customer’s attention is to fail to deliver on a promise. Make sure the content matches your title on each page.
Check your online content. These ten simple improvements enhance the experience of your readers. However many clicks your page gets, what really matters is the number of people that actually stay there.