Outsourced blogging: Why getting an external team for content creation will generate traffic and convert customers

By 21st March 2017 Content Marketing No Comments

Every business wants to look active online but getting on-track with blogging duties can often be one task too far. By outsourcing blogging duties, many businesses can free up in-house resources for other tasks and genuinely get better results by leaving the content creation to the experts.

Put it in these terms: content marketing costs 62% less than traditional marketing and yet produces three times the traffic. But creating content and getting it out there can also be time consuming. If only someone else could do it for you – that’s where outsourcing comes in.

What benefit does outsourcing have?

Outsourcing your content creation doesn’t mean simply paying someone to write blog posts for the depths of your website. It means receiving help and advice from people who are experts in getting your business noticed. Experts like Clear Editorial know all about how to generate traffic and convert customers. We can help with news features, web page copy, blog articles, social media content, social media management and email marketing – to name a few!

Outsourced blogging helps… SEO!

SEO, or Search Engine Optimization, can be a difficult thing to get your head around – and even harder to manipulate. By outsourcing blog writing to those who know about content creation and getting your company higher up those search engine listings by using tried and tested methods, you can see a tangible benefit to your bottom line.

Outsourcing your blogging means allowing experts to determine the stuff your audience wants to hear, and what they’re searching for. A study by Chikita found that 92% of search engine traffic goes on the first page of results, whilst 33% goes to the first search result alone. So it’s vital you’ve got someone on-hand who can make SEO work for your business.

…web copywriting and blogging!

Creating articulate content is what outsourcing experts do best. Copywriting and blogging are some of the most time-consuming activities when it comes to keeping your business up to date, but outsourcing hands this task over to other people who know how to quickly create a lot of high quality content in order to boost your online presence.

Blog outsourcing is all about handing over the reins of your content to experts who know the power of words and utilise them effectively each day. Not only can we get people viewing your webpage but they will stay there too, thanks to the quality of the content we create.

…content marketing!

Content marketing means taking the content that’s been created for your business and putting it out there for people to see. Outsourcing these tasks lets experts make creating good content a seamless part of your daily business routine. This will benefit your business in the long run – identifying your target audience, encapsulating key selling points, appealing to Google and consequentially getting your business the attention it deserves. All without you lifting a finger.

…social media!

Social media has become an increasingly important part of business – it’s unavoidable for anybody wanting to boost their audience and lead their company to success. But it can also take up a lot of time and energy that could be used on other things. Outsourcing your social media profiles increases your posting schedules through frequent, daily content that requires no effort on your end.

Social media has over 2 billion active users, which means a huge number of potential customers for your business. Clear Editorial can increase your audience on all the biggest platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest and Google +.

…develop a marketing strategy!

A good marketing strategy helps support the longevity of your business’s success, but the idea of creating one that works for you can be a bit overwhelming. Outsourcing helps with this. Specialist outsourcing companies can work with you to develop a cohesive, effect content marketing strategy for the long term.

Through workshops, tone of voice documents, customer profiling and strategy creation, we can develop your business’s in-house skills, futureproof your company and build an effective online strategy that reflects your company values.

…maintain your website!

An effective website is vital to any successful business. Whether you’re just starting out and don’t have a website yet, or just trying to boost the quality of your site, outsourcing can help. Outsourcing your web design and development will give you the website you want. This will create a firm hub for all your online interest and help produce a true web presence for your business.

Don’t wait to outsource

62% of companies outsource their content marketing – so what are you waiting for? Not only is outsourcing a cost-effective way to save energy on the things you simply don’t have time for, it also boosts the quality of your business and the content it produces.

Outsourcing your content creation generates traffics and converts viewers into customers

Clear Editorial is a great choice for anybody looking for professional, expert help in producing quality content. Don’t hesitate to get in touch today and find out what we can do for your business. Contact Us.