Adding a weekly #TBT to your social schedule can help boost your engagement
If you’ve spent any time scrolling through your Instagram feed, chances are you’ve come across your fair share of Throwback Thursday posts.
For those who aren’t familiar, a #ThrowbackThursday (or #TBT) post is one which uses an old photo to highlight a particular memory or time period, always polished off which the all-important hashtag.
Everyone from celebrities to brands to politicians have jumped on the TBT bandwagon, and we’re here to show you why and how your business can do the same.
The benefits of Throwback Thursday
TBT isn’t just a fun way to use social media, it can also be beneficial to your brand’s overall online persona. For businesses, TBT offers a fantastic opportunity to build engagement, increases awareness and tell stories. It’s an opportunity to humanise your business and build a bridge between your brand and your audience, encouraging loyalty and interest.
Videos and images are powerful tools on social media. Posts with images produce 650% higher engagement than text-only posts, and video content receives more interest than any other. TBT is a great chance to put these elements to good use.
The audience for TBT isn’t going anywhere. In fact, it’s just continuing to grow. As of 2019, there are 488 million posts on Instagram #TBT hashtag at any one time. This is important, as Twitter reports that using hashtags increases your engagement by 50%. TBT is a chance to boost your audience and improve brand awareness.
How to use TBT for your business
There are several ways to integrate TBT into your social media marketing strategy. It’s all about celebrating your brand’s history, no matter how short it is. Here are some of the best ways to put TBT to good use.
Your employees are the lifeblood of your business, and TBT is a great chance to celebrate them. Have a little fun sharing behind-the-scenes or childhood pictures and videos of them.
Show how your business’s physical location has changed over the years. Maybe you’ve recently upgraded to a bigger office, or have photos from your building at some point in history. You could even show off a room in your home as “where it all began”.
Does your business have a Hero Product that your customers love? You can use TBT to show how this product has grown and evolved over the years to become the item fans love today.
TBT is already a good way to engage with customers, but especially when you put the focus on them. Celebrate your loyal fans by sharing photos of customers of years gone by. They might have been visiting a business location or using a product.
From your first ever customer to your latest sale, TBT can help mask the fact that you’re simply celebrating your achievements. It also shows how much your business has changed over time. Take The New York Times for example. In 2015, they published their first story in VR. To celebrate, they released a #TBT post showing off their first story with printed photos back in 1896.
Whether you attended an awards ceremony or ran a workshop, harking back to events is a smart way to put TBT to use. It’s an effective way of reminding people of the worthwhile things your business has done.