Want to make your business content stand out? Here’s the knowledge you need
Content creation is the cornerstone of great marketing. By producing relevant, interesting and engaging content, you can earn your brand a reputation as a reputable source of information and an expert in your field.
However, crafting great copy isn’t simply a case of sitting in front of your computer and watching the words flow out. There’s an art to great phrasing and punchy headlines, and it requires a lot of effort, understanding and time.
Thankfully, we’re here to help you master this marketing milestone. Here are six easy ways to improve your copywriting skills and boost your brand’s presence on the world wide web.
Learn the basics
The most fundamental skill required in copywriting is an aptitude for the written word and a clear theme to cover. Many people beginning their web writing journey suddenly find themselves at a loss for words, and this is generally because they’ve underestimated the skills needed in order to put their thoughts down on paper.
However, that doesn’t mean you need a first-class English degree to contribute to your business content. There are plenty of easy online courses and tutorials designed to help you get started with writing content.
Understand what’s needed
As well as writing, there are plenty of other skills you’ll need in order to seamlessly boost your business online. This includes image editing and webpage formatting, as well as mastering at least the most prolific social media platforms.
As you might expect, getting to grips with all this can take time, so it’s important to do your research and remember that you aren’t going to be an expert overnight. Which leads us to our next point…
Practice, practice, practice
Only by practising content creation will you find your brand voice. Consider what tone best suits your business and its services – journalistic? Academic? Colloquial? Funny? Will you be writing in full sentences or in a broken, conversational tone? Will your content require references? Will you be peppering images throughout?
These are the kinds of questions you’ll need to ask yourself, and you can only discover the answers that work best by trial and error. It’s a good idea to run your content by one or two other team members before putting it live, as they may notice or suggest things that you hadn’t thought of.
Stay up to date
While there are benefits to having a stack of content ready to be rolled out over the next month or two, you should always be prepared to have your schedule turned upside down by current events.
Take the coronavirus as an example. Brands which had their content plan for 2020 completed by the end of January have probably been forced to throw half of it out the window in favour of more relevant pieces. After all, travel brands can’t be writing about their top destinations for 2020 when no one can go anywhere, and homebuilders can’t exactly shout about the best days out in their area while lockdown is in place.
Use the right tools
The good news for content writers is that there are a whole host of useful tools available online to make things easier for you. From social media scheduling platforms to proofreading websites, the internet has pretty much everything you need. You can find banks of copyright-free imagery, as well as simple image editing tools and guides.
Ask for help when you need it
If you’ve taken away one thing from this guide, it’s that copywriting is probably a lot harder and more time-consuming than you might have thought. Thankfully, you don’t have to struggle through it alone. That’s what we’re here for.