Making your mark on Twitter can feel like a daunting task for new businesses, but these steps will help you get started
Getting familiar with Twitter doesn’t need to be scary. As one of the world’s largest social media platforms — with upwards of 326 million monthly active users — Twitter offers an incredible opportunity for businesses to engage with their industry and spread word of their services.
Which is why we’re here to help you get your business up and running. Following this step-by-step guide will give you the best introduction to the Twitterverse. Hashtags at the ready, here are our 8 tips.
Choose the optimum username
First things first, you’ll need to find the right username. This needs to be something clear and concise, which can be immediately associated with your business. Hopefully your business name will be short enough and available, but if not you’ll need to tweak it slightly. For example, House Beautiful Magazine UK is known on Twitter simply as @HB.
Write a bio that captures your business
Next, you’ll need a bio that’s short and sweet, yet also tells your audience everything they need to know about your business. Remember, many of the people who find you on Twitter will have no idea what your business is about, so this is your chance to tell them. If you only had a few seconds to describe your brand, what would you say?
Upload an engaging image
Social media is as visually driven as it is textually. In fact, studies show that images are even more important than written content when it comes to leaving a memorable impression. Pick a profile image which immediately relates to your business, such as your company logo.
Use your first tweet to introduce yourself
People tend to overthink their first tweet, but nothing works better than a simple introduction. You may not have the followers to see it yet, but your first tweet will let people know that you’re a real person, not a robot.
Follow the right people
Twitter isn’t about having as many followers as possible. It’s about engaging with people who are actually going to be interested in your services. This means seeking out competitors in your industry, forming connections, and reaching out to their followers too. After you’ve followed your first few accounts, Twitter will also start recommending profiles which relate to your current audience.
Tell your clients that you’re on Twitter
It’s difficult to build something out of nothing on social media, so if your business has an existing audience outside of Twitter, put it to good use. For example, you can send an email to your mailing list letting them know you’re now on Twitter.
Make use of tools
There are plenty of tools out there to help make social media more manageable for businesses, from scheduling services like Hootsuite to programs that tell you which of your posts are receiving the most interest. Start seeking these tools out early to avoid an extended trial and error period.
Connect your various platforms
A study by StreetFight Magazine found that as many as 4 out of 5 small business websites don’t link to their social media accounts. This is an error you want to avoid. Make sure all your social accounts link to your website and vice versa, as well as linking to each other. This will give you a single, comprehensive online presence which can be easily sought out and accessed.