Writing a blog, whether it be for personal or business use, can be challenging. You may be writing Shakespearean prose of the highest order, but if you aren’t ticking the right digital boxes, there’s a good chance that your endeavours will be left unread in a dark corner of the Internet.
Here are a few tips to help you make your blog more effective and attract a wider audience.
Keyword – haul yourself up the rankings
Search Engine Optimization (SEO) will make your blog appear to people using search engines. Mostly, SEO strategies are based on the keywords you use. Make sure they are consistent and present in you writing. Try to include them in in the most relevant spaces, such as the title, headings and subheadings or your opening sentence.
If you are uploading a photo, including keywords in the file name and the description of the photo will expand your exposure as well.
Social media – use the power of social to expand your audience
As obvious as it might seem – sharing on your social media platforms is something a lot of bloggers don’t automatically think to do. Nevertheless, distributing your content through these powerful online channels are easy and effective methods for drawing people into your posts and, as a result, your website in general. You don’t have to limit yourself to Facebook and Twitter, either. LinkedIn and Google+ also have something to offer you in terms of search engine rankings.
Easy navigation – get your audience reading for more
Finally, easy navigation can mean increased reader engagement. Tease them with other articles of interest using short, sharp titles is a fantastic way of improving your blog’s performance as a whole. Clear titles will let people quickly find what they are looking for and, if these are categorised well, your site can be a pleasure to surf through.
Never underestimate the power of design, either. Even if your posts are text driven, there are still layout factors such as subheadings, bullet points and imagery to be taken into account. Choosing strong imagery can punctuate a post and make the reading experience a more pleasurable one for your audience – particularly on mobile devices, where formatting becomes even more important.
In addition to this, the overarching colour scheme and design of your blog skin should be aimed at making the reading experience as easy on the eye as possible.
If you want to learn more how blogging can profit your brand, or would like to find out how you can outsource your blogging to content marketing professionals, get in touch today.