This is how to get your business noticed online
To say social media has been a game changer would be a huge understatement. In recent years, modern life has become centred around platforms like Facebook, Twitter and Instagram, to the point where even businesses must make themselves seen on social media in order to reach new levels of success.
But what if you have no idea where to start when it comes to making the most of social media? That’s where we come in. These are our top tips for creating a social media strategy you can stick to, and which will deliver results.
Set measurable, specific goals
It’s easy to say your goal is simply to get more customers or make more sales, but the more specific you are with your objectives, the easier they will be to achieve. You may want to increase your following by a certain amount every month, or improve the conversion rate on your posts by X amount. By giving yourself clear goals, you can use social media metrics to track your progress and see how successfully your strategy is working.
Get to know your target audience
You need to know who you’re talking to on social media so you can make sure you’re saying the right things. When you invest time into finding out the unique characteristics of your target audience you increase your chances of converting followers into customers.
There are plenty of social media tools out there which can give you various bits of data about who’s engaging with your content. Early on, you should create an audience profile that describes your typical customer, including age, gender, location, occupation, spending behaviour and anything else that gives you a better idea of who you’re talking to. Then tailor your content to this customer.
Make the most of your profiles
Think of your social media profiles as a physical store. When a customer enters your business’s real-world hub, you want them to feel welcome and satisfied, while also gaining an immediate sense of what your brand is all about. Your digital hub should do the same.
This can be something as simple as filling in all the necessary business information on your profile, like contact details and product details. Make sure you also pick the right images for your profiles — something that reflects your business overall. This is likely to be a logo or branding, just make sure it’s high quality.
Create content that’s compelling
Understand that every social platform functions differently, thriving with different kinds of content. For example, Instagram users look for immediate and powerful imagery they can relate to, while LinkedIn users may be more open to in-depth, thought-provoking content that’s more industry specific.
You need to put all these factors together in order to create the best content: who you are as a business, who your audience is, and what platform you are using. Answering these questions will help make your posts more relevant and specific.
Once you have a wealth of content to put out there, you can start actually posting in. One of the main concerns among business owners when it comes to using social media is that it eats up a huge amount of time, but scheduling can help you manage your social media time efficiently. By using scheduling tools, you can put aside a block of time to upload your content without making it obvious to your followers. You’ll still give the impression of posting regularly, rather than uploading a bulk of posts and then going to ground. Just keep an eye out for engagement and comments to respond to.
Review and amend your strategy regularly
A good social media strategy is one which is constantly changing. If you keep posting the same kind of content for months on end, eventually your followers are going to get bored and disengage. Put time aside to review your strategy regularly, including a review of who is engaging with your content and what posts are performing well.